Coffee Company Offers A Wine Box Radio!
A wine box is not where you expect to find a radio and not from a company that offers coffee and teas. Marketing departments are always trying to come up with novel approaches to attract customers and this is indeed a novel concept developed by a company headed by Grant Rushmere and his two partners and their clever packaging designers. The winebox is a product from their company Afro Coffee. “Our mission is to communicate the joys of Africa through our Afro Cafes and our Afro branded products,” he says. I love this idea and the radio really works!
Afro Coffee makes coffee obviously but in addition to coffee they offer teas and clothing with their unique Afro themed designs. They also have several cafes in South Africa and one will be opening soon in Austria.
Pictured above is some of their specialty tea in attractive Afro themed cannisters.
June 4th, 2008 at 10:24 am
I am a designer for a vending machine company and believe me there are some very strange advertising campaigns in the world of coffee. Take a look at Lavazza’s website and you will see what I mean. I guess if you’re selling an otherwise dull product you have to find some way of attracting attention.
June 5th, 2008 at 7:22 pm
Oh, now that is just cool. Love the logo on the wine bottles and the design of the tea canisters. Really different. I’m headed off to their site now…
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June 16th, 2008 at 2:13 pm
Straight from the set of a 1978 “Chica Chica Bow Wow” movie. Lol… This is awesome… Wonder if their wine is any good?